【作者(必填)】Ganesh, J., Kumar, V., & Subramaniam, V.

【文题(必填)】 Learning effect in multinational diffusion of consumer durables: An exploratory investigation.

【年份(必填)】1997

【全文链接或数据库名称(选填)】Journal of the Academy of Marketing Science, 25(3), 214-228.