【作者(必填)】Lan LuoMarshall School of Business, University of Southern California, 3660 Trousdale Parkway, Los Angeles, California 90089
P. K. Kannan
Robert H. Smith School of Business, University of Maryland, 3461 Van Munching Hall, College Park, Maryland 20742
Brian T. Ratchford
School of Management, University of Texas at Dallas, P.O. Box 830688, SM 32, Richardson, Texas 75083

【文题(必填)】new product development under channel acceptance

【年份(必填)】2007

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/10.1287/mksc.1060.0240