Keep in mind George Orwell’s six elementary rules:
1 Never use a metaphor, simile or other figure of speech which
you are used to seeing in print (see metaphors).
2 Never use a long word where a short one will do (see short
words).
3 If it is possible to cut out a word, always cut it out (see
unnecessary words).
4 Never use the passive where you can use the active (see grammar
and syntax).
5 Never use a foreign phrase, a scientific word or a jargon word if
you can think of an everyday English equivalent.
6 Break any of these rules sooner than say anything outright
barbarous.