Marketing and American Consumer Culture A Cultural Studies Analysis
Authors: Arthur Asa Berger
Provides interdisciplinary and cross-disciplinary approaches to understanding marketing in one concise volume
Offers an extensive set of visual aids and illustrationsComposed in the author's signature style, combining rigor and accessibility applicable to students and researchers alike
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Marketing and American Consumer Culture_A Cultural Studies Analysis.zip
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