The Mindful Marketer How to Stay Present and Profitable in a Data-Driven World
Authors: Lisa Nirell
Mindfulness is a growing topic among millennial managers. From the Google Guru who runs mindfulness workshops at work to Target, companies are starting to experiment with a mixture of mindfulness with traditional business practices. In this book Niell marries the ability to be mindful (of your customers, your brand and yourself) along with information and tools created from big data—organizations can create an connection with customers more authentic than if data driven alone
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
The Mindful Marketer_How to Stay Present and Profitable in a Data-Driven World.zip
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