Research Outline for China’s Cultural Soft Power

Authors: Guozuo Zhang



Presents comprehensive research on Chinese cultural soft power

Explores the basic national strategy of enhancing cultural soft power under the direction of the current President of China, Xi Jinping

The first theoretical book on Cultural Soft Power Studies in China, written by the most influential scholar in the filed

This is the first theoretical book on Chinese Cultural Soft Power. It focuses on the inner logical relations between Chinese cultural soft power and the realization of the China Dream, while also offering detailed explanations of the scope of and essential questions concerning Chinese cultural soft power. The book is divided into six parts, which, taken together, concisely yet thoroughly examine the theoretical roots of soft power and the current status of China’s soft power as illustrated in concrete cases. On this basis, the author subsequently draws a cautious overall conclusion on the development of China’s soft power.   



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