2# kennyzhang
羅勝強教授的教學演講內容:
Issues in survey design
1.What is the research question?
2.What are the hypotheses?
3.Measure your construct of interest
a)What is your level of analysis?
b)What is your data source?
c)Use validated scales if possible
d)The scale development process
e)Multidimensional constructs
4.Pilot test
5.Convergent & Discriminant Validity
6.Issues in Questionnaire design
7.How to collect data?
8.Data analysis