管理 创造力 格式不同 内容一样的 一个就够了

Table of Contents

Title Page

Copyright Page

Dedication

Introduction

OVERVIEW - Innovate the Way You Innovate

TIP 1 - Not Survival of the Fittest—Survival of the Adaptable

TIP 2 - How Can You Avoid Becoming a One-Hit Wonder?

TIP 3 - Asking for Ideas Is a Bad Idea

TIP 4 - Don’t Think Outside the Box; Find a Better Box

TIP 5 - Expertise Is the Enemy of Innovation

PROCESS - Challenge-Driven Innovation

TIP 6 - The Difference Between a Pipeline and a Sewer Is What Flows Through It

TIP 7 - The Goldilocks Principle

TIP 8 - There Is No Such Thing as a “Know-It-All”

TIP 9 - What Did Edison Get Wrong About Innovation?

TIP 10 - What Do Cisco, LG Electronics, and GE Have in Common with American ...

TIP 11 - To Compete or Not to Compete: That Is the Question

TIP 12 - Crowds Are Better at Eliminating Duds Than at Picking Winners

STRATEGY - Innovation Strategy and Customers

TIP 13 - Lessons from Indiana Jones

TIP 14 - Your Market Research Sucks

TIP 15 - Be the Aspirin for Your Customers’ Pains

TIP 16 - Innovate Where You Differentiate

TIP 17 - Ever Notice How “One Size Fits All” Never Really Fits All?

TIP 18 - Best Practices Are (Sometimes) Stupid

TIP 19 - Simplification Is the Best Innovation

MEASURES - Innovation Measures and Motivation

TIP 20 - Motivate Like Maslow

TIP 21 - You Get What You Measure, but Will You Get What You Want?

TIP 22 - The Performance Paradox

TIP 23 - Time Pressure Kills Creativity

TIP 24 - Failure Is Always an Option

TIP 25 - View the World Through a Different Lens

PEOPLE - Organization, Leadership, and Culture

TIP 26 - Hire People You Don’t Like

TIP 27 - Why the Pyramids Are One of the Seven Wonders

TIP 28 - The “Top-Down” Philosophy Should Be Left to Convertibles

TIP 29 - Use the Reality TV Show Model

TIP 30 - Get Your Knowledge Workers Doing Knowledge Work

CREATIVITY - Techniques for Stimulating Creative Thinking

TIP 31 - Encourage Employees to Get on Their Soapbox

TIP 32 - The Shortest Distance Between Two Points Is a Straight Line

TIP 33 - Someone Else Has Already Solved Your Problem

TIP 34 - Adapt Your Product to a Different Environment

TIP 35 - Don’t Put the “No” in InNOvation

TIP 36 - How Can You Make the Impossible Possible?

TIP 37 - Stand in Someone Else’s Shoes

TIP 38 - Innovation Is Child’s Play

TIP 39 - Sometimes It’s Logical to Be Illogical

TIP 40 - Predict What the Competition Will Do Next

APPENDIX A: - TECHNOLOGIES THAT ENABLE INNOVATION

APPENDIX B: - DISCOVER YOUR INNOVATION STYLE

Acknowledgements

NOTES