英文文献:Testing For The Existence Of Price Points In Retail Milk Scanner Data Using Microeconomic Theory-用微观经济学理论检验零售牛奶扫描器数据中价格点的存在性
英文文献作者:Veeramani, Venkat N.,Maynard, Leigh J.
英文文献摘要:
Many in the private sector believe that price points have important implications for pricing strategy. Methods to identify and incorporate price points in demand systems were developed. Empirical tests identified price points in milk scanner data, but failed to find strategically meaningful differences among splines defined by the price points.
许多私营部门人士认为,价格点对定价策略有重要影响。方法确定和合并价格点在需求系统被开发。经验测试确定了牛奶扫描器数据中的价格点,但未能发现由价格点定义的样条之间具有战略意义的差异。