The importance of factors influencing product-harm crisis management across different crisis extent levels: A conjoint analysis.


Authors: Vassilikopoulou, Aikaterini1 kat
Lepetsos, Apostolos
Siomkos, George2
Chatzipanagiotou, Kalliopi3

Source: Journal of Targeting, Measurement & Analysis for Marketing; Mar2009, Vol. 17 Issue 1, p65-74, 10p, 7 charts, 5 graphs

找不到呀