序号 1

作者：Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh, Dwayne D. Gremler
题目：Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
出处Journal of Direct MarketingVolume 18 Issue 1[/url], Pages 38 - 52


序号 2

作者：Lee K.O., Cheung M.K., Lim K.H. & Sia C.L.

题目：Understanding customer knowledge sharing in web-based discussion boards: An exploratory study
出处：[J]. Internet Research, 2006,16(3):289-303.