篇号:1
题名:Perceived risk and consumer behavior: a critical review作者:Ross I.
期刊:conference of the American marketing association,
年份,卷(期),起止页码: (1975) vol.1, pp.19-23.
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篇号:2
题名: the role of involvement in satisfaction processes,
作者:Oliver R.L. and Bearden W.O
期刊:advances in consumer research
年份,卷(期),起止页码: 1983
vol. 10, pp. 250-255
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篇号:3
题名:selection of legal services: an investigation of perceived risk
作者:Boze B.V.,
期刊:journal of professional services marketing.
年份,卷(期),起止页码: (1987) Vol.3, no.1 pp. 287-297
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篇号:4
题名:a macro analysis of the relationship of product involvement and information search: the role of risk
作者:Chaudhuri. A..
期刊:journal of marketing theory and practice
年份,卷(期),起止页码: 2000
vol. 8, no.1, pp.1-15
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篇号:5
题名:The impact of services versus goods on consumers’ assessment of perceived risk and variability.
作者:Murray, K.B
期刊:Journal of the academy of marketing science,
年份,卷(期),起止页码: vol. 18, no.1, pp.51-65. 1990
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篇号:6
题名:Perceived risk and risk reduction in holiday purchases: A cross-cultural and gender analysis
作者:VW Mitchell, V Vassos
期刊:Journal of Euromarketing,
年份,卷(期),起止页码: 1998
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篇号:7
题名:Risk perception and reduction in the purchase of consumer services
作者:VW Mitchell, M Greatorex
期刊:The Service Industries Journal,
年份,卷(期),起止页码: 1993, vol.13, October. Pp.179-200
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