在线等答案呐
达人现身吧

下面一段话也许对你理解这个短语有帮助：


The basic notion behind brand archetypes is that brands are a basic human social concept, and that the same patterns and ideas tend to repeat themselves over time, such that what we now consider “brands” are roughly equivalent to archetypal characters in literature, religion, folklore, mythology, etc.  They’re a way for us to understand ourselves and affiliate with others, and by associating them with those common themes and characters, we can better understand how consumers connect with brands.

3# redflame 谢谢楼上的帮助 不知这句话出自哪里？ 我想找更多的资料

有本书，叫品牌原型，大概是这个名字吧，我现在在做的品牌采纳了类似思路