篇号:3
题名: Virtual extension: consumer-perceived risk in e-commerce transactions.
作者:Salam, A.F., Rao, H.R. and Pegels, C.C.
期刊:Communications of the ACM
年份,卷(期),起止页码: (46:12), December 2003, pp 325-331.
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篇号:4
题名: Word of Mouth Processes Within a Services Purchase Decision Context..
作者:Bansal,Harvir S.and Voyer,Peter A.
期刊:Journal of Service Research,
年份,卷(期),起止页码: Vol.3,Iss2,2000,pp.l66-177
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篇号:6
题名:The major dimensions of perceived risk.
作者:Cunningham, S.M
期刊:In: risk taking and information handling in Consumer behavior. D.F. Cox(ed), Harvard University / Graduate School of business administration, Boston,
年份,卷(期),起止页码: 1967, pp82-108.
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篇号:7
题名: On risk, convenience, and Internet shopping behavior.
作者:Bhatnagar, A., Misra, S., and Rao, H.R.
期刊:Communications of the ACM.
年份,卷(期),起止页码: (43:11), November 2000, pp98-105
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篇号:8
题名:A New Perspective on Relationship Marketing for Professional.作者:Mowen,John C.
期刊:Services Marketing Quarterly,
年份,卷(期),起止页码: Vol.15,Iss.2,1997,pp.55-69.
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篇号:9
题名:Incorporating perceived risk into models of consumer deal assessment and purchase intention.作者:Wood, C.M. and Scheer, L.K.
期刊:Advances in consumer research
年份,卷(期),起止页码: (23) 1996, pp 399-404
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篇号:10
题名: Strategy for reducing consumers’ risk aversion in Internet shopping.
作者:Tan, S.J.
期刊:The journal of consumer marketing.
年份,卷(期),起止页码: (16:2) 1999, pp 163-180
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篇号:11
题名:Risk behavior of internet shopping: comparison of college students’ versus non-student adults.作者:Su, B.-c
期刊:Proceedings of the 5th international conference ion Electronic commerce.
年份,卷(期),起止页码: September 2003, pp 181-185.
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