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The Effects ofAdvertised Quality Emphasis and Objective Quality on Sales

详细信息：(Kopalle, P.K., Fisher, R. J., Sud, B. L., & Antia, K. D. (2016). The Effects ofAdvertised Quality Emphasis and Objective Quality on Sales. Journalof Marketing.)

Integrating MarketingCommunications: New Findings, New Lessons, and New Ideas

详细信息：(Batra, R.,& Keller, K. L. (2016). Integrating Marketing Communications: New Findings,New Lessons, and New Ideas. Journal of Marketing, 80(6), 122-145.)

Binge Watching andAdvertising

详细信息：(Schweidel, D.A., & Moe, W. W. (2016). Binge Watching and Advertising.Journal of Marketing, 80(5), 1-19.)

Exploring the Effectsof “What” (Product) and “Where” (Website) Characteristics on Online ShoppingBehavior

详细信息：(Mallapragada,G., Chandukala, S. R., & Liu, Q. (2016). Exploring the effects of“What”(product) and “Where”(website) characteristics on online shoppingbehavior. Journal of Marketing, 80(2), 21-38.)

From Social to Sale:The Effects of Firm-Generated Content in Social Media on Customer Behavior

详细信息：(Kumar, A.,Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). Fromsocial to sale: The effects of firm-generated content in social media oncustomer behavior. Journal of Marketing, 80(1), 7-25.)