【作者(必填)】BJ CALDER, C EDWARD

【文题(必填)】Managing Media and Advertising Change with Integrated Marketing
【年份(必填)】2005

【全文链接或数据库名称(选填)】http://xueshu.baidu.com/s?wd=paperuri:(ed669e1195525048055a7b3b9c2db423)&filter=sc_long_sign&sc_ks_para=q%3DManaging+Media+and+Advertising+Change+with+Integrated++Marketing&tn=SE_baiduxueshu_c1gjeupa&ie=utf-8&sc_us=4159525907247505249