Fishbein, Martin and Icek Ajzen (1975), Belief Attitude,
Intention and Behavior: An Introduction to Theory and
Research, Reading, MA: Addison-Wesley.
LaTour, Stephen A. and Ajay K. Manrai (1989), "Interactive
Impact of Informational and Normative Influence on
Donations," Journal of Marketing Research, 26 (August),
327-335.
Lennox, Richard D. and Raymond N. Wolfe (1984), "Revision
of Self-Monitoring Scale," Journal of Personality and
Social Psychology, 46 (6), 1349-1369.
Taylor, James W. (1974), "The Role of Risk in Consumer
Behavior," Journal of Marketing, 38 (April), 54-60.