Betty J. Brown, John E. Clow, "Introduction to Business: Our Business and Economic World"
McGraw-Hill/Glencoe; Student ed | 2007 | ISBN: 0078747686 | 726 pages | PDF | 50,7 MB

"Introduction to Business" provides students with research-based reading strategies and integrated academic activities to build comprehension and reinforce key academic concepts, all within the context of business topics.
Reading age for native speakers: High School students

Features:
Integrated Academic Skills help teachers reinforce student learning to help meet NCLB guidelines and provide rigor.
Research-based Reading Strategies help students improve reading skills and comprehend key concepts and information.
Partnerships with Standard and Poor's and BusinessWeek provide real-world activities that bring relevance to learning.
Current topics such as globalization, ethics, technology, and cultural diversity are covered.

CONTENTS

To the Student
Reading Skills Handbook

Unit 1 - The Economy and You
Chapter 1: Basic Economic Concepts
Chapter 2: Economic Resources and Systems
Chapter 3: Economic Activities in a Changing World
Chapter 4: Business Ethics and Social Responsibilities

Unit 2 - Owning and Operating a Business
Chapter 5: Entrepreneurship and Small Business
Chapter 6: Business Ownership and Operations
Chapter 7: Business Management
Chapter 8: Leadership in Management
Chapter 9: The Impact of Technology in Education

Unit 3 - Influences on Business
Chapter 10: Business in a Global Economy
Chapter 11: The Role of Government in Business
Chapter 12: Money and Financial Institutions

Unit 4 - Marketing
Chapter 13: Marketing in Today’s World
Chapter 14: Advertising: The Art of Attracting an Audience

Unit 5 - Human Resources
Chapter 15: Human Resources Management
Chapter 16: Culture and Diversity in Business

Unit 6 - Financial and Technological Resources
Chapter 17: Managing Business Finances
Chapter 18: Technology in the Workplace
Chapter 19: Basic Computers

Unit 7 - Career Planning in a Global Economy
Chapter 20: Developing a Career Plan
Chapter 21: Getting a Job

Unit 8 - Buying Goods and Services
Chapter 22: Making Consumer Decisions
Chatper 23: Consumer Rights and Responsibilities
Chapter 24: Protecting Consumers

Unit 9 - Credit
Chapter 25: The Basics of Credit
Chapter 26: How to Get and Keep Credit
Chapter 27: Credit and the Law

Unit 10 - Money Management
Chapter 28: Managing Personal Finances
Chapter 29: Checking Accounts
Chapter 30: Savings Accounts
Chapter 31: Investing in Bonds and Stocks
Chapter 32: Real Estate and Other Investment Options

Unit 11 - Risk Management
Chapter 33: The Basics of Risk Management
Chapter 34: Vehicle and Property Insurance
Chapter 35: Life and Health Insurance

Math Appendix
Business Plan Appendix
Key Terms Glossary
Academic Vocabulary Glossary
Index