A. Method and Scope 04
B. The ChinesE Consumer 08
1 SIx Recommendations 08
2 Chinese Surprises 18
3 Know your archetypes
21
4 Sample Industries: The cosmetics market 28
5 Sample Industries: The automotive industry 33
6 Straight from the horse's mouth 37
C. About...
... Roland Berger 42
... Cic 43
... L'oreÅLal 44
... BBDC 45
D. Contacts 46