Title: Entrepreneurial Small Business, 5th Edition
Author: Jerome Katz, Richard Green
Length: 782 pages
Edition: 5
Language: English
Publisher: McGraw Hill Higher Education
Publication Date: 2017-05-02
ISBN-10: B06XCTN147


Book Description

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it is today. ESB focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The authors of ESB incorporate the latest findings and best practices from academic and consulting arenas, and recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner.

Entrepreneurial Small Business focuses on the small businesses students might actually start.

Table of Contents

Part One: Entrepreneurs and Ideas: The Basis of Small Business
CHAPTER 1 Small Business: Its Opportunities and Rewards
CHAPTER 2 Small Business Entrepreneurs: Characteristics and Competencies
CHAPTER 3 Small Business Environment: Managing External Relations
CHAPTER 4 Small Business Ideas: Creativity, Opportunity, and Feasibility

Part Two: Small Business Paths and Plans
CHAPTER 5 Small Business Entry: Paths to Part-Time Entrepreneurship
CHAPTER 6 Small Business Entry: Paths to Full-Time Entrepreneurship
CHAPTER 7 Small Business Strategies: Imitation with a Twist
CHAPTER 8 Business Plans: Seeing Audiences and Your Business Clearly

Part Three: Marketing in the Small Business
CHAPTER 9 Small Business Marketing: Product and Pricing Strategies
CHAPTER 10 Small Business Promotion: Capturing the Eyes of Your Market
CHAPTER 11 Small Business Pricing, Distribution, and Location

Part Four: Cash, Accounting, and Finance in the Small Business
CHAPTER 12 Small Business Accounting: Projecting and Evaluating Performance
CHAPTER 13 Cash: Lifeblood of the Business
CHAPTER 14 Small Business Finance: Using Equity, Debt, and Gifts
CHAPTER 15 Assets: Inventory and Operations Management
CHAPTER 16 Small Business Protection: Risk Management and Insurance

Part Five: Management and Organization in the Small Business
CHAPTER 17 Legal Issues: Recognizing Your Small Business Needs
CHAPTER 18 Human Resource Management: Small Business Considerations