书名：alibaba: The Inside Story Behind Jack Ma and the Creation of the World’s Biggest Online Marketplace
作者：Liu Shiying, Martha Avery

出版：Collins Business 2009
ISBN：006167219X
格式：PDF；6MB；240

Contents
Introduction
Martial Arts Moves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii
Chapter One
Put Up Your Fists! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Chapter Two
Darkest Before Dawn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
Chapter Three
Two Small Enlightenments . . . . . . . . . . . . . . . . . . . . . . . . . .45
Chapter Four
Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .85
Chapter Five . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taobao: A New Weapon in Jack Ma’s Arsenal. . . . . . . . . . . . 117
Chapter Six
Alipay: A New Milestone in E-Commerce . . . . . . . . . . . . . . .137
Chapter Seven
How Can You Catch a Tiger if You Don’t Go into His Lair? . . .147
Chapter Eight
How Can You See the Rainbow if You Don’t Go Out
in the Rain? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .167
Chapter Nine
The Personal Life and Thoughts of Jack Ma. . . . . . . . . . . . .177
Chapter Ten
Keep It Up! Reorganization and IPO . . . . . . . . . . . . . . . . . .191
Appendices:
1. Jack Ma’s Personal Chronology
(with Key Events in China’s Recent History) . . . . . . . . . .199
2. Alibaba Chronology . . . . . . . . . . . . . . . . . . . . . . . . . . . .202
3. Glossary of Names. . . . . . . . . . . . . . . . . . . . . . . . . . . . .209
4. Glossary of Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . .214
Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .219