[size=0.95em]MicroFridge: The Concept

[size=0.75em]John Deighton

[size=0.95em]Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)

[size=0.75em]V. Kasturi Rangan; Marie Bell

[size=0.95em]Nestle Refrigerated Foods: Contadina Pasta & Pizza (A), Spreadsheet Supplement

[size=0.75em]V. Kasturi Rangan; Marie Bell

[size=0.95em]Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value

[size=0.75em]Chekitan S. Dev; Laure Mougeot Stroock

[size=0.95em]Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value (audio version)

[size=0.75em]Chekitan S. Dev; Laure Mougeot Stroock

[size=0.95em]Can You Measure the ROI of Your Social Media Marketing?

[size=0.75em]Donna L. Hoffman; Marek Fodor

[size=0.95em]Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)

[size=0.75em]Neeraj Bharadwaj; Phillip D. Delurgio

[size=0.95em]Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case) (audio version)

[size=0.75em]Neeraj Bharadwaj; Phillip D. Delurgio

[size=0.95em]Giant Consumer Products: The Sales Promotion Resource Allocation Decision, Spreadsheet for Students

[size=0.75em]Neeraj Bharadwaj; Phillip D. Delurgio