全英文的，主要介绍研究方法，基本概念，结构方程模型，多变量分析，算例， LISREL的应用等

Research Methodology for Behavioral Research（SUMMARY）&ppt

格式：PDF&PPT
大小：PDF76页，PPT117页

SUMMARY内容：

1.OVERVIEW
Classification of Research
Concepts, Constructs, and Variables
Construct Conceptualization
The Structural Equation Model
The Measurement Model
The Structural Model
Steps in Research Methodology

2.CONCPEPTUALIZATION
Relevant Literature on Conceptualization Process
Sources of Good Research Ideas
Sample Readings for Understanding Conceptualization
Criteria for Good Research Ideas

3.MEAUREMENT AND SCALE DEVELOPMENT & VALIDATION
Assessment of Scale Properties/the Measurement Model: Reliability and Validity
When to Use Which Reliability and Validity
Scale Development and Validation
The Role of Reliability, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) in Scale Assessment

4.SAMPLE SURVEYS
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5.EXPERIMENTS
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6.MULTIVARIATE DATA ANALYSIS
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7.STRUCTURAL EQUATION MODELING by LISREL
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