本书简介了各种Analytical Techniques，并详实描述了数种Business Analytical Techniques，目录（节选）如下：

Chapter 1 A Value-Centric PerspectiveTowards Analytics 1

Chapter 2 Analytical Techniques 28

Data Preprocessing 29

Denormalizing Data for Analysis 29

Sampling 30

Exploratory Analysis 31

Missing Values 31

Outlier Detection and Handling 32

Principal Component Analysis 33

Types of Analytics 37

Predictive Analytics 37

Linear Regression 38

Logistic Regression 39

Decision Trees 45

Neural Networks 52

Ensemble Methods 56

Bagging 57

Boosting 57

Random Forests 58

Evaluating Ensemble Methods 59

Evaluating Predictive Models 59

……

Chapter 3 Business Applications 114

Chapter 4 Uplift Modeling 154

Chapter 5 Profit-Driven AnalyticalTechniques 220

Profit-Driven Predictive Analytics 221

Cost-Sensitive Classification 234

Cost-Sensitive Regression 259

Profit-Driven Descriptive Analytics 267

Chapter 6 Profit-Driven Model Evaluation andImplementation 296

Chapter 7 Economic Impact 355

……