阅读推荐|《Nudge》pdf_下载

作者:Richard H. Thaler / Cass R. Sunstein

出版社:Yale University Press

副标题:Improving Decisions About Health, Wealth, and Happiness

出版年:2008-04-08

内容简介

Everyday, we make decisions on topics ranging from personal investments to schoolsfor our children to the meals we eat to the causes we champion. Unfortunately,we often choose poorly. The reason, the authors explain, is that, being human,we all are susceptible to various biases that can lead us to blunder. Ourmistakes make us poorer and less healthy; we often make bad decisions involvingeducation, personal finance, health care, mortgages and credit cards, thefamily, and even the planet itself. Thaler and Sunstein invite us to enter analternative world, one that takes our humanness as a given. They show that byknowing how people think, we can design choice environments that make it easierfor people to choose what is best for themselves, their families, and theirsociety. Using colorful examples from the most important aspects of life,Thaler and Sunstein demonstrate how thoughtful choice architecture” can beestablished to nudge us in beneficial directions without restricting freedom ofchoice. Nudge offers a unique new takefrom neither the left nor the rightonmany hot-button issues, for individuals and governments alike. This is one ofthe most engaging and provocative books to come along in many years. (20080518)

作者简介

       理查德·H·泰勒，芝加哥大学商学院教授，金融与行为经济学教授，行为决策研究中心主任，美国国民经济研究局（NBER）主管行为经济学的研究工作。研究主要集中于心理学、经济学等交叉学科，被认为是“现代行为经济学和行为金融学领域的先锋经济学家”。

       诺贝尔经济学奖获得者丹尼尔·卡尼曼将自己的获奖归功于泰勒，认为泰勒是首个提出将心理学纳入经济学讨论中并衍生出行为经济学这一学科的学者，他当之无愧是该学科的开创者。