Macquarie 11 月 7 日英文报告，8 页。
　　Enhancing the retailing experience.In the US，Amazon has already provided checkout-free shopping experience with Amazon Go.Such advanced shopping technology will be possible in China only with good computer vision，sensor fusion and deep learning.That said，only data-savvy big ecommerce platform like BABA is best positioned to make it happen and such a system would also help BABA to better target consumers by detecting the products taken from and returned to the shelves and could be a critical experiment in its O2O strategy.As mentioned in our recent BABA note–More than just cloud，Alibaba is also working on other AR/VR applications to further enhance customers’retailing experience.