Strategic Consulting: Tools and methods for successful strategy missions
Philippe Chereau & Pierre-Xavier Meschi  Foreword by Yves Morieux, The Boston Consulting Group (BCG)

1 Introduction	1
2 Assessing the Environment	7
3 Defining Strategic Positioning	39
4 Choosing a Growth Strategy	81
5 Expanding Internationally	111
6 Combining Strategy and Innovation	145
7 (Re)Designing the Business Model	193
8 Conclusion	233

English | PDF| 2017 (2018 Edition) | 260 Pages | ISBN : 3319644211 | 9.5 MB