Analysis on the Successful Strategies of Taobao’s E-Commerce

发布报告的机构名称: 未知

报告发布时间:（2009年7月）

报告页数: 8页

报告的文件格式: pdf

报告大小: 136K

报告简介


The improvement and the development of internet technologies have triggered the rapid development of E-commerce applications since 21st century. A number of E-commerce sites have been rising in China. But with the bursting of the bubble economy, most sites have been eliminated. As a new site with holding the idea of localization, the successful strategies of Taobao are worth our thinking and emulating. This paper mainly discusses Taobao’s success and its inspiration to the development of the domestic E-commerce.