【作者(必填)】Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang, and Dianwen Wang

【文题(必填)】Group Marketing: Theory, Mechanisms, and Dynamics.

【年份(必填)】2017

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jm.15.0495