Chapter 1 Introduction to SAS Enterprise Miner 1
         Starting Enterprise Miner 1
         Setting Up the Initial Project and Diagram 2
         Identifying the Interface Components 3
         Data Mining and SEMMA 4
         Accessing SAS Data through SAS Libraries 16
Chapter 2 Predictive Modeling 19
         Problem Formulation 20
         Creating a Process Flow Diagram 21
         Data Preparation and Investigation 34
         Fitting and Comparing Candidate Models 58
         Generating and Using Scoring Code 72
         Generating a Report Using the Reporter Node 80
Chapter 3 Variable Selection 83
         Introduction to Variable Selection 83
         Using the Variable Selection Node 84
Chapter 4 Clustering Tools 91
         Problem Formulation 91
         Overview of Clustering Methods 92
Chapter 5 Association Analysis 105
         Problem Formulation 105
Chapter 6 Link Analysis 111
         Problem Formulation 111
         Examining Web Log Data 111
Appendix 1 Recommended Reading 121
Recommended Reading 121
Index 123