【作者(必填)】D Yin, S Mitra, H Zhang

【文题(必填)】Research note—When do consumers value positive vs. negative reviews? An empirical investigation of confirmation bias in online word of mouth

【年份(必填)】2016

【全文链接或数据库名称(选填)】https://pubsonline.informs.org/doi/abs/10.1287/isre.2015.0617