Table of Contents
1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 14
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA 18
3.1 Executive Summary 18
3.2 Algeria 19
3.3 Angola 20
3.4 Benin 21
3.5 Botswana 21
3.6 Burkina Faso 22
3.7 Burundi 23
3.8 Cameroon 23
3.9 Cape Verde 24
3.10 Central African Republic 25
3.11 Chad 25
3.12 Comoros 26
3.13 Congo (formerly Zaire) 27
3.14 Cote d'Ivoire 28
3.15 Djibouti 28
3.16 Egypt 29
3.17 Equatorial Guinea 30
3.18 Ethiopia 30
3.19 Gabon 31
3.20 Ghana 32
3.21 Guinea 33
3.22 Guinea-Bissau 33
3.23 Kenya 34
3.24 Lesotho 35
3.25 Liberia 35
3.26 Libya 36
3.27 Madagascar 37
3.28 Malawi 37
3.29 Mali 38
3.30 Mauritania 39
3.31 Mauritius 39
3.32 Morocco 40
3.33 Mozambique 41
3.34 Namibia 41
3.35 Niger 42
3.36 Nigeria 43
3.37 Republic of Congo 44
3.38 Reunion 44
3.39 Rwanda 45
3.40 Sao Tome E Principe 46
3.41 Senegal 46
3.42 Sierra Leone 47
3.43 Somalia 48
3.44 South Africa 48
3.45 Sudan 49
3.46 Swaziland 50
3.47 Tanzania 50
3.48 The Gambia 51
3.49 Togo 52
3.50 Tunisia 53
3.51 Uganda 54
3.52 Western Sahara 54
3.53 Zambia 55
3.54 Zimbabwe 56
4 ASIA & THE MIDDLE EAST 57
4.1 Executive Summary 57
4.2 Afghanistan 58
4.3 Armenia 59
4.4 Azerbaijan 60
4.5 Bahrain 60
4.6 Bangladesh 61
4.7 Bhutan 62
4.8 Brunei 62
4.9 Burma 63
4.10 Cambodia 64
4.11 China 64
4.12 Hong Kong 65
4.13 India 66
4.14 Indonesia 67
4.15 Iran 68
4.16 Iraq 69
4.17 Israel 70
4.18 Japan 70
4.19 Jordan 71
4.20 Kuwait 72
4.21 Kyrgyzstan 73
4.22 Laos 73
4.23 Lebanon 74
4.24 Macau 75
4.25 Malaysia 75
4.26 Maldives 76
4.27 Mongolia 77
4.28 Nepal 77
4.29 North Korea 78
4.30 Oman 79
4.31 Pakistan 79
4.32 Palestine 80
4.33 Papua New Guinea 81
4.34 Philippines 81
4.35 Qatar 82
4.36 Saudi Arabia 83
4.37 Seychelles 84
4.38 Singapore 84
4.39 South Korea 85
4.40 Sri Lanka 86
4.41 Syrian Arab Republic 86
4.42 Taiwan 87
4.43 Tajikistan 88
4.44 Thailand 89
4.45 The United Arab Emirates 90
4.46 Turkey 90
4.47 Turkmenistan 91
4.48 Uzbekistan 92
4.49 Vietnam 93
4.50 Yemen 93
5 EUROPE 95
5.1 Executive Summary 95
5.2 Albania 96
5.3 Andorra 97
5.4 Austria 97
5.5 Belarus 98
5.6 Belgium 99
5.7 Bosnia and Herzegovina 100
5.8 Bulgaria 101
5.9 Croatia 102
5.10 Cyprus 102
5.11 Czech Republic 103
5.12 Denmark 104
5.13 Estonia 105
5.14 Finland 105
5.15 France 106
5.16 Georgia 107
5.17 Germany 108
5.18 Greece 109
5.19 Hungary 110
5.20 Iceland 111
5.21 Ireland 112
5.22 Italy 112
5.23 Kazakhstan 113
5.24 Latvia 114
5.25 Liechtenstein 115
5.26 Lithuania 116
5.27 Luxembourg 116
5.28 Malta 117
5.29 Moldova 118
5.30 Monaco 118
5.31 Norway 119
5.32 Poland 120
5.33 Portugal 121
5.34 Romania 122
5.35 Russia 123
5.36 San Marino 124
5.37 Slovakia 124
5.38 Slovenia 125
5.39 Spain 126
5.40 Sweden 127
5.41 Switzerland 128
5.42 The Netherlands 129
5.43 The United Kingdom 130
5.44 Ukraine 131
6 LATIN AMERICA 132
6.1 Executive Summary 132
6.2 Argentina 133
6.3 Belize 134
6.4 Bolivia 135
6.5 Brazil 135
6.6 Chile 136
6.7 Colombia 137
6.8 Costa Rica 138
6.9 Ecuador 139
6.10 El Salvador 140
6.11 French Guiana 140
6.12 Guatemala 141
6.13 Guyana 142
6.14 Honduras 142
6.15 Mexico 143
6.16 Nicaragua 144
6.17 Panama 145
6.18 Paraguay 146
6.19 Peru 147
6.20 Suriname 148
6.21 The Falkland Islands 148
6.22 Uruguay 149
6.23 Venezuela 150
7 NORTH AMERICA & THE CARIBBEAN 151
7.1 Executive Summary 151
7.2 Antigua and Barbuda 152
7.3 Aruba 153
7.4 Barbados 153
7.5 Bermuda 154
7.6 Canada 155
7.7 Cuba 156
7.8 Dominica 157
7.9 Dominican Republic 157
7.10 Greenland 158
7.11 Grenada 159
7.12 Guadeloupe 160
7.13 Haiti 161
7.14 Jamaica 161
7.15 Martinique 162
7.16 Puerto Rico 163
7.17 St. Kitts and Nevis 164
7.18 St. Lucia 164
7.19 St. Vincent and the Grenadines 165
7.20 The Bahamas 166
7.21 The British Virgin Islands 166
7.22 The Cayman Islands 167
7.23 The Netherlands Antilles 168
7.24 The U.S. Virgin Islands 168
7.25 The United States 169
7.26 Trinidad and Tobago 170
8 OCEANA 171
8.1 Executive Summary 171
8.2 American Samoa 172
8.3 Australia 173
8.4 Christmas Island 174
8.5 Cook Islands 174
8.6 Fiji 175
8.7 French Polynesia 175
8.8 Guam 176
8.9 Kiribati 177
8.10 Marshall Islands 177
8.11 Micronesia Federation 178
8.12 Nauru 178
8.13 New Caledonia 179
8.14 New Zealand 179
8.15 Niue 180
8.16 Norfolk Island 181
8.17 Palau 181
8.18 Solomon Islands 182
8.19 The Northern Mariana Island 182
8.20 Tokelau 183
8.21 Tonga 183
8.22 Tuvalu 184
8.23 Vanuatu 184
8.24 Wallis and Futuna 185
8.25 Western Samoa 185
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 187
9.1 Disclaimers & Safe Harbor 187
9.2 ICON Group International, Inc. User Agreement Provisions 188