摩根斯坦利：出版行业手册 The Publishing Handbook
出版时间及名称】：2005
        【作者】：摩根斯坦利
        【文件格式】：PDF
        【页数】：111
【目录或简介】：
Exhibit Introduction
  1 Newspapers, Publishing, and Printing and Alternative Media Earnings Estimates.......................................................................................................................6
  2 Stock Price Performance — Various Media Stocks.......................................................................................................................................................................7
  3 June Quarter Preview.....................................................................................................................................................................................................................8
  4 Morgan Stanley Earnings Estimates vs. First Call Consensus Estimates......................................................................................................................................9
  5 US Advertising History and Forecast.....................................................................................................................................................................................10-11
  6 US Economic and Interest Rate Forecast.....................................................................................................................................................................................12
  Newspapers
  7 Seasonality of Newspaper Index..................................................................................................................................................................................................13
  8 Newspaper Advertising Revenue Breakdown by Company........................................................................................................................................................13
  9 Breakdown of 2005E Revenue and EBITDA by Segment for Newspaper Companies..............................................................................................................14
10 Quarterly Newspaper Advertising Expenditures..........................................................................................................................................................................15
11 Quarterly Classified Advertising Expenditures............................................................................................................................................................................16
12 Annual Newspaper Advertising Expenditures.............................................................................................................................................................................17
13 Retail and National Newspaper Advertising Categories..............................................................................................................................................................18
14 Sequential Newspaper Advertising Index Charts.........................................................................................................................................................................19
15 Newspaper Advertising Trends — Overall..................................................................................................................................................................................20
16 Newspaper Advertising Trends — Retail....................................................................................................................................................................................21
17 Newspaper Advertising Trends — National................................................................................................................................................................................22
18 Newspaper Advertising Trends — Classified..............................................................................................................................................................................23
19 Newspaper Advertising Trends — Classified Details..................................................................................................................................................................24
20 Metro Trends — Ranking of 25 Cities Based on Economic Metrics..........................................................................................................................................25
21 Metro Trends — Year-over-Year Changes in Economic Metrics...............................................................................................................................................26
22 Gross Metro Product Map............................................................................................................................................................................................................




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