Geography, Location, and Strategy (Advances in Strategic Management) - Juan Alcacer, Bruce Kogut, Catherine Thomas & Bernard Yin Yeung
哈佛商学院著名的商业管理教授 Juan Alcacer
这本书深入探讨了企业如何应对全球化进程，尤其是如何在不同国家和地区制定因地制宜的商业发展策略。


Globalization presents managers with an environment to create value that is more complex, risky, and also more promising than ever before. This volume draws together researchers working at the forefront of this area in a variety of disciplines—economics, geography, marketing, organizational behavior, psychology, sociology, and strategy—inorder to explore the many ways that locations matter for firms.



原书链接：https://www.emeraldinsight.com/doi/full/10.1108/S0742-332220170000036002