【作者(必填)】
作者: Newman, Kevin P.1 Trump, Rebecca K.2
【文题(必填)】
When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance.
【年份(必填)】
2017
【全文链接或数据库名称(选填)】Psychology & Marketing. Jun2017, Vol. 34 Issue 6, p597-609. 13p. 3 Graphs.