【作者(必填)】
Pounders, Kathrynn1 krpoundersut@gmail.com
Seungae Lee2
Royne, Marla
【文题(必填)】
The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus
【年份(必填)】
2018
【全文链接或数据库名称(选填)】Journal of Current Issues & Research in Advertising (Routledge). Jan2018, Vol. 39 Issue 1, p37-51. 15p.
DOI:10.1080/10641734.2017.1372322