【作者(必填)】
CN Leonidou， CS Katsikeas， NA Morgan
【文题(必填)】“Greening” the marketing mix: do firms do it and does it pay off?
【年份(必填)】
2013 , 41 (2) :151-170
【全文链接或数据库名称(选填)】
作者
CN Leonidou， CS Katsikeas， NA Morgan
摘要
Growing concern about the sustainability of the natural environment is rapidly transforming the competitive landscape and forcing companies to explore the ...
出版源
《Journal of the Academy of Marketing Science》, 2013 , 41 (2) :151-170
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