【作者(必填)】David R. Bell








Marketing Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Santiago Gallino








Tuck School of Business, Dartmouth College, Hanover, New Hampshire 03755

Antonio Moreno








Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

【文题(必填)】Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits

【年份(必填)】2017

【全文链接或数据库名称(选填)】https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2016.2684