【作者(必填)】

M Porter

，                                            

MR Kramer

【文题(必填)】
Porter M, Kramer M R. The Big Idea: Creating Shared Value. How to Reinvent Capitalism—and Unleash a Wave of Innovation and Growth[J]. Harvard Business Review, 2011, 89(1-2):62-77.
【年份(必填)】
2011
【全文链接或数据库名称(选填)】http://xueshu.baidu.com/s?wd=paperuri%3A%285b2e6b9a22e922874e9d0faa29c6c0f7%29&filter=sc_long_sign&sc_ks_para=q%3DThe%20Big%20Idea%3A%20Creating%20Shared%20Value.%20How%20to%20Reinvent%20Capitalism%E2%80%94and%20Unleash%20a%20Wave%20of%20Innovation%20and%20Growth&sc_us=14709583495321278519&tn=SE_baiduxueshu_c1gjeupa&ie=utf-8