[外文图书]战略数据库营销Strategic Database Marketing, Third Edition

内容简介:

'Arthur Hughes is one of the pioneers of modern database marketing. His new book, "Strategic Database Marketing, Third Edition", contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I

介绍了很多定量方法,如怎样为顾客计算客户终身价值,进行RFM客户价值分析, 构建识别客户的风险收益矩阵等等, 综合讲述了通用的数据库定量营销的方法，推荐给大家，值的一看。

已进行搜索，这里没人发此书。

出版社：McGraw-Hill Professional

页数：388