悬赏 5 个论坛币 已解决
【作者(必填)】
Baojun Jiang and Hongyan Shi
【文题(必填)】
Inter-Competitor Licensing and Product Innovation
【年份(必填)】
2018
【全文链接或数据库名称(选填)】http://journals.ama.org/doi/pdf/10.1509/jmr.16.0331
最佳答案
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Journal of Marketing Research
Accepted for publication
Inter-Competitor Licensing and Product Innovation
Baojun Jiang and Hongyan Shi
https://doi.org/10.1509/jmr.16.0331
Received: February 19, 2018