Introduction


General analytical techniques
[size=67%]•      Graphs
[size=67%]•     Deflators
[size=67%]•     Regression analysis


Supply side analysis
[size=67%]•    Cost structures
[size=67%]•    Design differences
[size=67%]•    Factor costs
[size=67%]•    Scale, experience, complexity and utilization
[size=67%]•    Supply curves


Demand side analysis
[size=67%]•    Customer understanding
-          segmentation and “Discovery”

[size=67%]-          conjoint analysis
[size=67%]-          multi-dimensional scaling
[size=67%]•    Price-volume curves and elasticity
[size=67%]•    Demand forecasting
[size=67%]-          technology/substitution curves