【作者(必填)】

Peter S. Fader, Bruce G. S. Hardie and Ka Lok Lee


【文题(必填)】

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis【年份(必填)】
Vol. 42, No. 4 (Nov., 2005), pp. 415-430



【全文链接或数据库名称(选填)】
https://www.jstor.org/stable/30162392?Search=yes&resultItemClick=true&searchText=ti:&searchText="RFM"&searchText=OR&searchText=tb:&searchText="RFM"&searchUri=%2Faction%2FdoBasicSearch%3Facc%3Doff%26amp%3Bwc%3Don%26amp%3BQuery%3Dti%253A%2522RFM%2522%2B%26amp%3Bgroup%3Dnone%26amp%3Bfc%3Doff&refreqid=search%3Aa68ad62f95b5bc2a4895cf450bca491a&seq=1#page_scan_tab_contents