No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

About the Author
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.

About this book
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Table of contents
Section I: Foundation
    Chapter 1: The Big Switch: Why Direct Marketing for NON-Direct Marketing Businesses?
    Chapter 2: An OFFER They Can’t Refuse
    Chapter 3: Make Them OBEY ORDERS
    Chapter 4: No Freeloaders
    Chapter 5: No HOLES in the Bucket
    Chapter 6: Shouting Louder
    Chapter 7: Tux, Tails, and Top Hat or Coveralls and Work Boots?
    Chapter 8: Money in the Bank
    Chapter 9: No Chocolate Cake for You!
    Chapter 10: The Results Triangle
    Chapter 11: The SECRET to Infinitely Higher Response: The Dale Carnegie Secret on Steroids
    Chapter 12: Direct-Response DIGITAL Marketing
    Chapter 13: How to Create Business Equity and Competitive Advantage with Lists
    Chapter 14: Why and How to Build a Sales Funnel
Section II: Application
    Chapter 15: You Can Attract Your Ideal Customers, Clients, or Patients: Why Settle for Anything Else?
    Chapter 16: They All Laughed When I Stopped Selling My Products—Until I Became a Top Agent and Transformed My Entire Industry
    Chapter 17: An Optometrist Who Achieved Unexpected Success with Direct-Response Marketing
    Chapter 18: My Pink Lawyer’s Road to Success Is Paved in Pink
Section III: Resources
    A Special Invitation
    Direct Marketing Businesses to Study

Series: No B.S.
Length: 240 pages
Publisher: Entrepreneur Press; 3 edition (June 12, 2018)
Language: English
ISBN-10: 159918625X
ISBN-13: 978-1599186252