Pricing Models in Web Advertising

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收藏 2018-07-03

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【作者(必填)】

Subodha Kumar

【文题(必填)】
Pricing Models in Web Advertising【年份(必填)】2015

【全文链接或数据库名称(选填)】
https://link.springer.com/chapter/10.1007/978-3-319-18645-0_2

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Front Matter Pages i-x Evolution of Web Advertising Subodha Kumar Pages 1-7 Pricing Models in Web Advertising Subodha Kumar Pages 9-13 Scheduling Advertisements on a Web Page Subodha Kumar Pages 15-28 Personalization of Web Advertising Subodha Kumar Pages 29-39 Internet Advertising Firms Subodha Kumar Pages 41-54 Mobile Ad ...