“The market for textbooks in most academic disciplines is saturated. However, the market for textbooks is unlike other markets. The buyers of textbooks – students – rely on the recommendations of their university instructors, rather than buying a book which they themselves feel suits them. It is also sad but true that many instructors rely too heavily on following the pack, thus leading to textbook recommendations which do not differ from other instructors. This can lead to a less than suitable text being recommended for a given module or course, simply because other instructors have recommended it. This can be like the the blind leading the blind. I have always offered my own students a range of texts from which to choose, so they can select a book which speaks to them rather than to their lecturer. I hope that students will find this to be a book which speaks to them: accessible and engaging.
This is not a textbook on economics per se. It is economics for business. ”
Excerpt From: Cohen, Ivan K.;. “Economics for Business.” iBooks.
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