【作者(必填)】E Iyer

【文题(必填)】Shades of Green: A Multidimensional Analysis of Environmental Advertising

【年份(必填)】
《Journal of Advertising》, 1995 , 24 (2) :21-31
【全文链接或数据库名称(选填)】http://xueshu.baidu.com/s?wd=paperuri%3A%2847fa8b9fda43406aca72b9237c3e857b%29&filter=sc_long_sign&tn=SE_xueshusource_2kduw22v&sc_vurl=http%3A%2F%2Fwww.jstor.org%2Fstable%2F4188969&ie=utf-8&sc_us=2623105041647959031