Out of the Lab and On the Market: How Sony Computer Science Labs (SonyCSL) Turn Research into Profits
by Tetsu Natsume  (Author), Mario Tokoro (Author)

About the Author
Tetsu Natsumem, General Manager, Head of Technology Promotion Office of Sony CSL and responsible for business incubation of research projects, Sony Computer Science Laboratories, Inc..
Mario Tokoro served as Senior Vice President of Technology Policy and Relations and Co-Chief Technical Officer at Sony Corporation. Mr. Tokoro served as Electronics Co-Chief Technology Officer, Corporate Executive Vice President, President of Platform Technology Center at Sony Corporation. He served as President of Network & Software Technology Center a division of Sony Corporation. Mr. Tokoro served as the President of Sony Computer Science Laboratories Inc., a subsidiary of Sony Corporation. He serves as Member of the Board of Governors of EPCglobal, Inc. Mr. Tokoro served as Professor at Keio University Faculty of Science and Technology. He served as Executive Officer of Sony Corp. since 1997.

About this book
Tetsu Natsume of Sony Computer Science Labs (Sony CSL) has been pioneering technology promotion for a decade. As he seeks marketplace opportunities for ground-breaking research, he plays the role of a Technology Producer -- a role that will be increasingly important as organizations seek optimally efficient and effective applications of basic research.
Natsume's task has been greatly facilitated by his association with Sony CSL, a research lab founded by co-author Mario Tokoro. While CSL is owned by SONY, it nevertheless operates almost entirely independently. At CSL, a diverse, cosmopolitan group of talented researchers are free to explore any idea that might one day change the world. Natsume's task is to optimise that process by identifying the best path to the market for the new insights that pour out of CSL.
Functioning somewhat like a movie producer, Natsume has blazed a trail for technology promoters the world over. He explains his techniques for overcoming challenges and embracing opportunities. His "10 core principles of technology promotion", which offer the reader an especially valuable framework for moving between the very different worlds of the lab and the marketplace, cover the importance of appropriate timing, speed, commitment and mindset, while being rigorously simple and boldly ambitious.
This book is an eye-opening primer for anyone interested in realising and optimising the commercial value of basic research.

Table of contents
Part I - How Sony CSL Turns Research into Results
Chapter 1 - Birth of the Technology Promotion Office (TPO)
Chapter 2 - Case Studies in Technology Transfer
Chapter 3 - Next-Level Challenges for the Technology Promoter
Chapter 4 - Techniques for Technology Promotion
Part II - Researchers on Technology Promotion
Chapter 5 - Implementing outrageous ideas - Alexis Andre, Researcher
Chapter 6 - Implementation of Academic vs. Corporate Research
Chapter 7 - Papers are fine, but nothing beats the joy of research that becomes products that change the world!
Part III - The History of TPO
Chapter 8 - Before TPO
Chapter 9- From the Perspective of Technology Management
Chapter 10 - What TPO Represents
In Closing: Borderless Technology Promotion

Length: 152 pages
Publisher: Productivity Press; 1 edition (July 7, 2017)
Language: English
ISBN-10: 1138735906
ISBN-13: 978-1138735903