Read book "Adaptability: The Art of Winning In An Age of Uncertainty" by Max Mckeown
All success is successful adaptation. All failure is a failure to adapt. Adaptability is about the powerful difference between adapting to cope and adapting to win. Fascinating real-world examples from business, government, and sport, military and wider society bring the rules of adaptability to life. From the world's most innovation corporations to street-level creativity emerging from the slums. From McDonalds to Sony, from post-war Iraq to the revolutions of the Arab Spring, from the bustling markets of Hong Kong to the rubber marked circuit of the Monte Carlo Rally.With insightful rules, Max Mckeown shows you how to increase the adaptability of your organization to create winning positions. Human history is a story of competition to adapt between groups and individuals. It has never been more important to understand how to think better and adapt.
If the essence of "Good Strategy" vs. "Bad Strategy" is about a diagnosis, and a coherent guiding policy that is followed up by action, then this is the book for you. No one else took to heart and mind what Dr. Rumelt, the one who defined Good vs. Bad strategy, except this author. Max McKeown is in the un-humble opinion the newest (and best) star author in the field of strategy, and he comes w/ a track record of some excellent tome's that help to establish that foundation.
The principles that Max has outlined here have practical application, which might seem like quite a statement to make, unless this was coming from someone who has actually applied the principles in this book in the context that Max has outlined / suggested, and as he intended. You see a consultant, but not your typical one in the domain of innovation management, a part of my business is to assert into the marketplace to make things happen, for our clients and ourselves that is after we've made a diagnosis of where the weak points in what the opposition is doing or not doing. We actively act and operate as Innovation Activists / Market Insurgents & Challengers when the status quo is choking the innovation in a given market, then we will on our own, or working on behalf of a client, assert into the marketplace and shake things up, and unhinge the players, w/ new business models and new technologies and products that are new to market.
To do this effectively an innovation manager, needs tools and guidelines to help direct traffic for me and my teams, I demand that my teams operate from principles, not random personality driven approaches or what any one person thinks is a good idea, I have responsibility and accountability to my teams and my clients to execute and do it right the 1st time.We don't have the luxury of hiding behind our decisions, we have to adapt to market conditions as they unfold, much like a fighter pilot locked in a dog fight has to. These principles give us additional insight and thoughtful points to stop, consider and ponder next steps &/or consequences that could be fatal to a project.
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