英文文献：Are consumers willing to pay more for biodegradable containers than for plastic ones? Evidence from hypothetical conjoint analysis and nonhypothetical experimental auctions-消费者愿意为可生物降解的容器支付比塑料容器更多的钱吗?来自假设联合分析和非假设实验拍卖的证据
英文文献作者：Yue, Chengyan,Hall, Charles R.,Behe, Bridget K.,Campbell, Benjamin L.,Dennis, Jennifer H.,Lopez, Roberto G.
英文文献摘要：
This study utilized and compared hypothetical conjoint analysis and non-hypothetical experimental auctions to elicit floral customers' WTP for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable containers but the premium is not the same for different types of containers. This paper also shows the mixed ordered probit model generates more accurate results when analyzing the conjoint analysis internet survey data than the ordered probit model.

本研究利用并比较了假设联合分析和非假设实验拍卖来引出花卉客户对可生物降解植物容器的期望价格。研究结果表明，参与者愿意为可生物降解的容器支付溢价，但溢价对不同类型的容器不一样。本文还表明，混合有序probit模型在分析联合分析网络调查数据时比有序probit模型得到更准确的结果。